Lucía Merlo

Collaborated on the creative concept for Survival International’s global campaign on uncontacted Indigenous peoples. I shaped the early conceptual direction and the interactive architecture of the scroll-based website, turning stakeholder interviews into a visual and interaction framework built through illustration and motion.

Provided creative art direction for Talkiatry, a telepsychiatry startup, conceptualizing and producing a digital campaign that included advertisements for television and social media.

Directed and produced animated explainer videos for the sustainable fashion brand Reformation, expanding it into a broader suite of training materials. Translated complex sustainability messaging into visual storytelling adapted to their audience.

Designed and implemented the full e-commerce identity and website for Shiweed, from brand visuals to user experience. Delivered a digital presence that combines aesthetic appeal with measurable results: high conversion rates, repeat customers, and a seamless buying journey.

Spearheaded art direction for the SHADOWS exhibition at the MUNCH Museum in Oslo, inaugurated in October 2021.

Provided art direction for the IN THE MAKING exhibition at the Design Museum Denmark, contributing to a critically acclaimed interactive experience.

Led the art direction and visual identity development for the Skamlingsbanken Visitor Center, inaugurated in May 2021, establishing brand system for the institution.

Managed design tasks including graphic design, concept development, UX/UI, storyboarding, animation, and illustration for diverse interactive projects.

Executed graphic design, concept development, user experience, interface design, storyboarding, and animation for various interactive projects.

Supported the production of visual identity and creative assets, ensuring alignment with project goals and client expectations.

Collaborated with cross-functional teams to translate complex ideas into visual and interactive solutions for diverse installations.

Contributed to the production of visual identity and creative technology projects, working across platforms including mobile applications, interactive screens, and interactive walls.

Collaborated with brand and digital experience teams to deliver cohesive design solutions for various client initiatives.

Assisted in the development of user interfaces and interactive elements, enhancing digital experiences for end-users.

Participated in various stages of graphic and product design, including identity creation, editorial design, and online content development.

Supported project teams in conceptualizing and planning design solutions for diverse client needs.

Acquired practical experience in production management and creative problem-solving across multiple design disciplines.